Concept, Interaction Design and User Experience Leader

O2 Priority Moments is an innovative location based mobile service that takes Priority to O2 customers by serving up nearby exclusive offers and experiences from brands they love. Available to O2 customers around the UK, Priority Moments makes location-based offers useful, relevant and mainstream for the first time. The service learns from your consumption to deliver more targeted offers over time. The service is available as an Android, iPhone, Blackberry and Windows phone app as well on Mobile Web.

R/GA London executed the concept, strategy, brand, interface design and measurement plan. The experience was coded by a third party and O2.