Interface design, Usability, Information Architecture

Disney is a global entertainment experiences company. In 2006, Disney was launching its animated filme, Cars. Disney was looking for an unexpected technology-driven marketing solution that would capture the imagination and attention of users. At Garage Interactive, we designed and built the first 3d holographic multimedia point of sale installation where users could see on-demand "life-size 3d" views of each disney car and trailers of the movie. The 3d holographic multimedia point of sale installations were placed in major shopping malls throughout Sao Paulo.

I participated in this project from conception to installation. I participated in brainstorming sessions to come up with a highly immersive and interactive digital experience. I defined and scoped out the content of the experience. I designed the wireframes for each car that was presented. I designed the interface of the touch-screen totem.